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Brand User

Regional Identity - Central Otago ‘A World of Difference’

Central Otago Brand User logoCreating a unique mark – the people of Central Otago people enjoy the most generous environmental footprint of all new Zealanders. A unique world like no other; a world of discovery, enterprise and magical lifestyles.

The ‘Brand’ represents the values and expressions that include land and people. This has been symbolised with the upper part of the circular form representing a solitary cloud whisked upward against a vast deep blue sky. The lower form represents both the landscape and the New Zealand native falcon, the Karearea. In symbolic language, the falcon is associated with noble natured people, strength, bravery, ingenuity and high spirits, evoking freedom and pride as it soars above the golden, contoured land. We too can soar here.

Central Otago celebrates a magnificent natural and historic wealth. A World of Difference.


Celebrating and using the ‘Brand’

Businesses listed on this website who are approved users of the brand are identified by the logo shown within their listing.

Being part of the brand family is about having a huge love of this place.

Each and every one has agreed to support and enhance our regional values and look after this special difference. They are proud to promote and invigorate our distinctive identity and stay true to the regional vision.


Our Regional Values

Making a Difference
Inspire and lead others with our special point of difference

Respecting Others
Respect our cultural and personal differences

Embracing Diversity
Recognize differences and embrace diversity

Adding Value
Always ask ourselves if there is a better way – one that achieves a premium status

Having Integrity
Seek to be open and honest

Learning from the Past
Learn from past experiences with future generations in mind

Making a Sustainable Difference
Make decision in business with the community in mind and in harmony with the natural environment

Protecting our Rich Heritage
Protect and celebrate our rich heritage in landscapes, architecture, flora and fauna and different cultural origins

Meeting Obligations
Meet legal obligations at both a local and national level

For more information about our Regional Identity Brand please our World of Difference website
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