demographics Who lives in Central Otago? What is the age, sex, marital status, education, ethnicity, income, occupation, technological status profile of the resident population? You can access NZ Census population statistics to help guide your business decision making. READ MORE | economy Central Otago economic performance is second to none. A 2008 BERL report ranked the region as the best performer in eight Key Performance Indicators (KPI). The combination of location, natural resources, a skilled and willing labour force plus outstanding manufacturing/building and business service sector performance gives Central Otago the economic edge. READ MORE | environment What’s the weather like? What about the land and soils? Central Otago’s physical environment is often described as extreme, and for good reason! Understanding the soils, vegetation and climatic patterns will help you decide on the ideal location or crop for a land-based enterprise. READ MORE |