|wine and viticulture |
From small beginnings Central Otago has established a name for quality wine production, particularly Pinot Noir which accounts for about 85% of plantings. Production from the region’s vines has trebled over the last five years.
The Central Otago tourism sector continues to grow with more people visiting and staying longer. Driving growth is the ongoing development of local attractions such as the Otago Central Rail Trail, the Maniototo Ice Rink, and wine tourism. Central Otago’s proximity to Queenstown, a major international tourist hub, also makes for good visitor flow.
The Service Sector provides the economic life-blood of most Central Otago towns. Long established primary service businesses supporting the farming, horticulture and forestry sectors are key employers. Business Services are a growth area and have increased in line with the strong economic growth over the last five years. New service businesses are also evolving to meet the demand generated by the developing tourism, film and viticulture sectors.