Qualmark is New Zealand tourism's official mark of quality. All accommodation and tourism businesses that carry the Qualmark means they've been independently assessed as professional and trustworthy, so you can book and buy with confidence.
The Qualmark quality assured system has a star grading system for accommodation and a quality endorsement system for other tourism businesses, such as adventure activities, attractions, cultural and nature experiences, coaches, rental cars and more. All Qualmarked businesses are also assessed on their environmental activities. Look out for the Qualmark Green enviro-logos; Enviro-Bronze, Envrio-Silver and Enviro-Gold. Businesses that are high performers in ‘responsible tourism’ display these logos alongside their Qualmark logo.
Star grading for accommodation
The accommodation categories group together properties with common characteristics to define the type of accommodation. The star grades indicate the level of service and facilities available, so you can identify accommodation that will meet your needs.
Quality endorsement for other tourism businesses (activities, services and transport)
The quality endorsement system identifies tourism businesses that have met quality standards developed with the tourism industry and based on what you, the traveller, want. Choose a Qualmark endorsed visitor activity or visitor transport provider or service for peace of mind.
Look out for the distinctive yellow and black logos so you can book and buy with confidence.
Umbrella accommodation categories
| Type |
Description |
| Backpacker |
Budget Hotels & Hostels |
| Guest & Hosted |
B&B’s, Farm & Home Stays, Inns & Heritage Homes |
| Holiday Homes |
‘homes away from homes’ in an authentic Kiwi setting |
| Holiday Park |
Camping Grounds & Holiday Camps |
| Hotel |
Including all Suites & Resorts |
| Self Contained & Serviced |
Motels, Serviced Apartments & Holiday Cottages |
| Exclusive |
Intimate & Highly Individual Establishments |
Full star grade definitions
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