The Central Otago A World of Difference brand personality will provide many opportunities and benefits for you and your buisness.
Promotion of your product
Use the brand to leverage your connection to Central Otago. By doing so it gives you the opportunity to promote your product with messages that connect your business to the brand and to the region.
Branded Products are available at cost price
Branded products can be an excellent gift to send clients, supporters and friends. These are available to brand users at cost price.
Brand users are profiled on this website giving greater opportunities for exposure. We always look for opportunities to profile brand users whether it is through the quarterly rates newsletter, six weekly media briefs, or being profiled at events that showcase Central Otago. We want to use the brand to celebrate our local success stories, those who are making a difference and aspiring to excellence.
All brand users have free access to the range of brand logos, fonts and graphic design features and our distinctive colour palette for use in their promotional material.
Access to Brand Toolkit
There is a brand toolkit available for the Central Otago regional identity, explaining each design element in detail. These can be found in the brand identity guidelines.
Use of stunning images
Our image library has a range of stunning images that capture the essence of Central Otago. As new images are sourced these are added to image library. The images are categorised as either royalty free, which means they are free to download, or managed rights, which means there will be certain conditions of use. These range from the need to acknowledge the photographer, to a cost for use. All brand users are given a login and password to access the image library.
Regular communication - Newsletters
We produce a regular newsletter telling you about the special stories and success of members of our brand family. It will also include events of interest and new brand users.
Developing advertising material for those one-off events and trade shows can be costly. We do have display material available on loan to all brand users.
The booklet The Essence of Central Otago provides a strong message about what is important to the community of Central Otago as a place to live, work and play. What we are proud of and want to retain. This is available at no cost to give to your friends, visitors or clients. To order your Central Otago promotional booklets, click here.
Quality brand stickers suitable for putting on packaging can also be ordered. These are 30mm x 80mm in size and approximately 8 cents per label. A minimum order of 250 can be placed. Click here to order your quality Central Otago brand stickers.