Demographics is the characteristics of human populations and population segments, especially when used to identify consumer markets (American Heritage Dictionary)

The information here is designed to give business people, students and anyone else who is interested a “feel” for the population of the district – who they are, and where are they heading. It is important to not only know the size of your market, but also such things as income, age spread and ethnicity.

The main source for this information is from the last New Zealand census. However, we are always looking for newer or more relevant sources of information, and will update these pages when we have better data.

Please contact us if you want information that isn’t covered here or is about specific areas within the district. We will do what we can to help you.


The average population growth over the last decade of 1.7% is above the national average of 1.2%. The lifestyle opportunities along with further service-based growth are likely to attract more new residents to the region.


The average hourly income for Central Otago workers is at or close to the national average. Most residents earn within the medium income range with a minority falling into the low and high income brackets.

Age and gender

The Central Otago gender split is 50:50 male/female. The median age of 43 years is higher than the national average. This figure reflects the high number of retired people, and the trend for young people to leave the area for overseas travel and training/ education opportunities.


The majority of the Central Otago population is European with less than 20% of residents of Maori and other ethnic origins.


On average the Central Otago population has fewer formal qualifications than the national average, which is typical for a semi-rural region. However, up-skilling and further education is happening with a growing number of tertiary education providers such as Otago Polytechnic’s Cromwell campus.

Births and Deaths

The Central Otago population has increased on average by 2.1% over the last 10 years. A major contributor to this growth is the number of births which consistently outnumber deaths each year.

Marital Status

Central Otago people are more likely to be in a stable relationship with 55% – 10% more than the national average – married.

Business Directory
Business Groups & Organisations
There are a range of business groups and organisations in Central Otago for networking, advice and business support. Find out details of when and where they meet and how you can contact them. Read More

Economic Development Strategy
The Economic Development strategy’s key purpose is to help the Central Otago community focus on issues that impact on our economic and social well-being, and to suggest some of the actions we can take over the next few years to address them. Read More
Central Otago Food & Wine
Central Otago Food & Wine Central Otago is a place of sheer indulgence – whether it’s fine dining, a casual al-fresco lunch or café culture. You will be spoilt for choice when enjoying local fare and award winning wines at the great selection of cafés, restaurants, cellar doors and country pubs. Read More

Central Otago Towns
Central Otago Towns To travel to Central Otago is to journey into New Zealand’s golden heartland. Its many towns and settlements are founded on the pioneering spirit and back-breaking toil of farming run-holders and adventure-seeking gold miners. These places lie nestled amid the grandeur of towering mountain ranges, stunning rocky tors, sweeping plains, valleys, gorges and meandering and mighty rivers. Read More

Cycle Central Otago
Cycle Central Otago The entire region is criss-crossed with smaller cycling and mountain biking trails for the adventurous or the leisure cyclist and there are lengths to suit any time you might have available. Whether you’re looking to take a holiday with the family, a weekend with friends or a romantic escape, cycling in Central Otago offers something different and memorable. Read More
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