The combination of soil and climate means that Central Otago is especially suited to the growing of apricots and cherries. The quality of these certainly matches fruit from anywhere else.

Feraud, an immigrant from France, planted the first fruit tress in the district. In 1864 he established a small orchard near Clyde. Unfortunately, as the only means of access to the market at Dunedin was via bullock wagon over 210 kilometres of marginal track, his business and the industry did not thrive at this time.

However, with the advent of improved transport (road and rail) and the use of irrigation the growing of horticultural crops became a profitable proposition. In 2007 there are 1375 ha. planted in horticultural crops, predominantly stone fruit such as cherry and apricot. Pipfruit, such as apples and pears, has progressively become less profitable and planted areas and the number of growers and people employed has declined.

One current challenge for Central horticulturalists is to move to low residue or organic production. Due to its harsh cold winters and warm dry summers Central Otago is best placed of all areas in New Zealand to produce fruit with the minimal amount of chemical assistance. Low residue and organic production systems and marketing programmes that emphasise the quality rather than quantity of Central’s fruit will enable a niche industry to maintain and increase its viability.

Another challenge is to maximise the returns and command premiums in the markets it sells to. Image and quality of fruit is all important.

Business Directory
Business Groups & Organisations
There are a range of business groups and organisations in Central Otago for networking, advice and business support. Find out details of when and where they meet and how you can contact them. Read More

Economic Development Strategy
The Economic Development strategy’s key purpose is to help the Central Otago community focus on issues that impact on our economic and social well-being, and to suggest some of the actions we can take over the next few years to address them. Read More
Our Regional Identity - A World of Difference
Our Regional Identity - A World of Difference 'A World of Difference' defines what is uniquely Central Otago as a place and a community. Read More

Central Otago NZ - Through Local Eyes
Central Otago NZ - Through Local Eyes Meet some unique and passionate Central Otago locals and be introduced to their favourite places and activities. Read More

Food & Wine
Food & Wine Central Otago is a place of sheer indulgence – whether it’s fine dining, a casual al-fresco lunch or café culture. You will be spoilt for choice when enjoying local fare and award winning wines at the great selection of cafés, restaurants, cellar doors and country pubs. Read More
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