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Media Results

Tourism Central Otago’s Public Relations and Media activity focuses on raising and maintaining the profile of our region as a visitor destination in the eyes of domestic and international media. As a Regional Tourism Organisation, media recognise that Tourism Central Otago (TCO) has an extensive knowledge of the industry and represent a large cross-section of the region’s businesses. For this reason we are often the first point of contact when they are researching a story or filming opportunity. We supply domestic and international media with support including general information, story angles, features and images, organising interview subjects and itinerary planning.

TCO actively target media visits each year, hosting quality domestic and international media to increase the awareness of Central Otago by giving them the opportunity to directly experience a product or service during their stay. We also collaborate with Tourism New Zealand in their International Media Programme, (TNZ IMP) which targets international media to produce motivating, accurate and inspirational coverage of New Zealand as a quality tourism destination and encouraging the ‘interactive traveller’ to visit.

See results of our media campaigns in the links below.

Showing 1 to 13 out of 13 results found
Posted:
Tuesday, 1 Jul 2014
Published by Fairfax media, Cuisine is NZ's premiere food and wine publication. Circulation 39,136, Readership 402,000.
Posted:
Wednesday, 30 Apr 2014
Tourism Central Otago through the TNZ IMP programme hosted top travel editors and freelance writers on a pre-conference tour.
Posted:
Tuesday, 1 Apr 2014
Places We Go a Channel 10 TV Show in Australia filmed a segment on the Otago Central Rail Trail. Avg national viewers 328K per episode; the show was supported by newspaper articles and online content.
Posted:
Tuesday, 1 Apr 2014
Places We Go a Channel 10 TV Show in Australia filmed a segment on the Roxburgh Gorge and Clutha Gold Trails. Avg national viewers 328K per episode; the show was supported by newspaper articles and online content.
Posted:
Sunday, 9 Mar 2014
Article in the NZ Herald on Sunday focussing on holiday activity with a teenager. The article covers experience as well as associated personalities. Herald on Sunday Living - magazine and online. APN Media: Readership approximately 299,000
Posted:
Saturday, 1 Mar 2014
Tourism New Zealand Promotional Video for marketing use across International cycling campaign.
Posted:
Saturday, 1 Mar 2014
A popular show produced in partnership with Fairfax Media. Filmed 1 of a four show series at Northburn station on 25 October 2013. Screening on Prime TV, Sky and Inflight on Air NZ.
Posted:
Saturday, 1 Feb 2014
Article about the history of Naseby and Naseby today - what there is to see and do. This is a bi-monthly magazine which focus on journeys through heartland NZ. Reach 80,000. Partnership with NZ Motor Caravan Association. Audience deomographic 45 plus.
Posted:
Wednesday, 1 Jan 2014
Take A Break - Three pages about Central Otago - include local advertisers. Paper is published 2 times per year - winter and summer. Distribution in excess of 65,000 to Christchurch, North Canterbury and Dunedin
Posted:
Friday, 1 Nov 2013
License to Ride. Article about a ride from the Source to the Sea - incorporating Roxburgh Gorge Trail, Clutha Gold Trail, Villa Rose, Goldfields Café, Jimmys Pies and Beaumont Jet.
Posted:
Sunday, 1 Sep 2013
Roxburgh and Clutha Gold Trail - Weekly Newspaper Travel Feature. Circulation 70,042 with average readership of 194,000. Also published online - unique browsers 530,000+.
Posted:
Sunday, 1 Sep 2013
Alexandra Blossom Festival event story, Around the Clock Race, Mardigras, Grand Procession and Saturday in the Park. Thunder Sunday and Garden Tour. Quarterly print magazine with integrated social media platform with major travel agencies.
Posted:
Sunday, 1 Sep 2013
Article on Clutha River Cruises Heritage Cruise from Alexandra to Doctors Point. Quarterly print magazine with integrated social media platform with major travel agencies.
Showing 1 to 13 out of 13 results found
 
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