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Media Results

Tourism Central Otago’s Public Relations and Media activity focuses on raising and maintaining the profile of our region as a visitor destination in the eyes of domestic and international media. As a Regional Tourism Organisation, media recognise that Tourism Central Otago (TCO) has an extensive knowledge of the industry and represent a large cross-section of the region’s businesses. For this reason we are often the first point of contact when they are researching a story or filming opportunity. We supply domestic and international media with support including general information, story angles, features and images, organising interview subjects and itinerary planning.

TCO actively target media visits each year, hosting quality domestic and international media to increase the awareness of Central Otago by giving them the opportunity to directly experience a product or service during their stay. We also collaborate with Tourism New Zealand in their International Media Programme, (TNZ IMP) which targets international media to produce motivating, accurate and inspirational coverage of New Zealand as a quality tourism destination and encouraging the ‘interactive traveller’ to visit.

See results of our media campaigns in the links below.

Planning
Cuisine Magazine - Central Otago Feature
Published by Fairfax media, Cuisine is NZ's premiere food and wine publication. Circulation 39,136, Readership 402,000. Read More

Travel Classics - TNZ IMP
Tourism Central Otago through the TNZ IMP programme hosted top travel editors and freelance writers on a pre-conference tour. Read More

Places We Go - Otago Central Rail Trail
Places We Go a Channel 10 TV Show in Australia filmed a segment on the Otago Central Rail Trail. Avg national viewers 328K per episode; the show was supported by newspaper articles and online content. Read More

Places We Go - Roxburgh Gorge & Clutha Gold Trail
Places We Go a Channel 10 TV Show in Australia filmed a segment on the Roxburgh Gorge and Clutha Gold Trails. Avg national viewers 328K per episode; the show was supported by newspaper articles and online content. Read More

New Zealand Herald - Sarah Lawrence - Have Wheels will Travel
Article in the NZ Herald on Sunday focussing on holiday activity with a teenager. The article covers experience as well as associated personalities. Herald on Sunday Living - magazine and online. APN Media: Readership approximately 299,000 Read More

Media Blanco - TNZ Otago Central Rail Trail Video
Tourism New Zealand Promotional Video for marketing use across International cycling campaign. Read More

Surf to Summit - Northburn Station
A popular show produced in partnership with Fairfax Media. Filmed 1 of a four show series at Northburn station on 25 October 2013. Screening on Prime TV, Sky and Inflight on Air NZ. Read More

NZ Today - Naseby Feature
Article about the history of Naseby and Naseby today - what there is to see and do. This is a bi-monthly magazine which focus on journeys through heartland NZ. Reach 80,000. Partnership with NZ Motor Caravan Association. Audience deomographic 45 plus. Read More

Take A Break - Central Otago Article
Take A Break - Three pages about Central Otago - include local advertisers. Paper is published 2 times per year - winter and summer. Distribution in excess of 65,000 to Christchurch, North Canterbury and Dunedin Read More

License to Ride - Source to Sea Article
License to Ride. Article about a ride from the Source to the Sea - incorporating Roxburgh Gorge Trail, Clutha Gold Trail, Villa Rose, Goldfields Café, Jimmys Pies and Beaumont Jet. Read More

The Press  - Monday Escape - New Cycle Trails
Roxburgh and Clutha Gold Trail - Weekly Newspaper Travel Feature. Circulation 70,042 with average readership of 194,000. Also published online - unique browsers 530,000+. Read More
Central Otago Food & Wine
Central Otago Food & Wine Central Otago is a place of sheer indulgence – whether it’s fine dining, a casual al-fresco lunch or café culture. You will be spoilt for choice when enjoying local fare and award winning wines at the great selection of cafés, restaurants, cellar doors and country pubs. Read More

Central Otago Towns
Central Otago Towns To travel to Central Otago is to journey into New Zealand’s golden heartland. Its many towns and settlements are founded on the pioneering spirit and back-breaking toil of farming run-holders and adventure-seeking gold miners. These places lie nestled amid the grandeur of towering mountain ranges, stunning rocky tors, sweeping plains, valleys, gorges and meandering and mighty rivers. Read More

Cycle Central Otago
Cycle Central Otago The entire region is criss-crossed with smaller cycling and mountain biking trails for the adventurous or the leisure cyclist and there are lengths to suit any time you might have available. Whether you’re looking to take a holiday with the family, a weekend with friends or a romantic escape, cycling in Central Otago offers something different and memorable. Read More
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