Media Results 2014

TCO actively target media visits each year, hosting quality domestic and international media to increase the awareness of Central Otago by giving them the opportunity to directly experience a product or service during their stay. We also collaborate with Tourism New Zealand in their International Media Programme, (TNZ IMP) which targets international media to produce motivating, accurate and inspirational coverage of New Zealand as a quality tourism destination and encouraging the ‘interactive traveller’ to visit.

See results of our media campaigns in the links below
 
Planning
North and South - Dec 2014
Peter Lorimer from Omakau makes high quality kitchen knives used by many of NZ's best know chefs. Mike White tells his story. Read More

North and South - Ophir - Dec 2014
Mike White explores a Central Otago Treasure - the Gold of Ophir Read More

RV Travel and Lifestyle _ Dec 2014
Retro Ranfurly - Jill Herron explores Ranfurly - know as the Art Deco hub of Maniototo Read More

NZ Today - Oct 2014
Writer Tim Hanna cycles the Otago Central Rail Trail Clyde to Middlemarch to Dunedin and return to Clyde. He uses E-Bikes and meets many locals along the way. Read More

Treadlie - Australia
Dave and Sandra share their story about Cycling the Otago Central Rail Trail in Winter. Read More

New Idea - Sep 2014
Lynn Roberts visits Cromwell and Queenstown with Heritage Hotels. She enjoys a full range of activities around Cromwell and shares her highlights. Read More

Cuisine Magazine - Central Otago Feature
Published by Fairfax media, Cuisine is NZ's premiere food and wine publication. Circulation 39,136, Readership 402,000. Read More

NZ Today - May 2014
Tim Hanna tells the story of Clyde, Cromwell and Lake Dunstan from the gold mining years, through hydro construction to the present day. Read More

RV Travel and Lifestyle Magazine _ Mar/Apr 2014
Motorhomer Paul Rush cycles the newly opened Clutha Gold Trail and highlights how it connects well with the Roxburgh Gorge and Otago Central Rail Trails. Read More

Travel Classics - TNZ IMP
Tourism Central Otago through the TNZ IMP programme hosted top travel editors and freelance writers on a pre-conference tour. Read More

The Telegraph - 10 April 2014
The UK paper The Telegraph makes mention of the Central Otago Rail Trail in it's article published 10 April 2014. Read More

Places We Go - Otago Central Rail Trail
Places We Go a Channel 10 TV Show in Australia filmed a segment on the Otago Central Rail Trail. Avg national viewers 328K per episode; the show was supported by newspaper articles and online content. Read More

Places We Go - Roxburgh Gorge & Clutha Gold Trail
Places We Go a Channel 10 TV Show in Australia filmed a segment on the Roxburgh Gorge and Clutha Gold Trails. Avg national viewers 328K per episode; the show was supported by newspaper articles and online content. Read More

New Zealand Herald - Sarah Lawrence - Have Wheels will Travel
Article in the NZ Herald on Sunday focussing on holiday activity with a teenager. The article covers experience as well as associated personalities. Herald on Sunday Living - magazine and online. APN Media: Readership approximately 299,000 Read More

Media Blanco - TNZ Otago Central Rail Trail Video
Tourism New Zealand Promotional Video for marketing use across International cycling campaign. Read More

Surf to Summit - Northburn Station
A popular show produced in partnership with Fairfax Media. Filmed 1 of a four show series at Northburn station on 25 October 2013. Screening on Prime TV, Sky and Inflight on Air NZ. Read More

NZ Today - Naseby Feature
Article about the history of Naseby and Naseby today - what there is to see and do. This is a bi-monthly magazine which focus on journeys through heartland NZ. Reach 80,000. Partnership with NZ Motor Caravan Association. Audience deomographic 45 plus. Read More

Take A Break - Central Otago Article
Take A Break - Three pages about Central Otago - include local advertisers. Paper is published 2 times per year - winter and summer. Distribution in excess of 65,000 to Christchurch, North Canterbury and Dunedin Read More

License to Ride - Source to Sea Article
License to Ride. Article about a ride from the Source to the Sea - incorporating Roxburgh Gorge Trail, Clutha Gold Trail, Villa Rose, Goldfields Café, Jimmys Pies and Beaumont Jet. Read More

The Press  - Monday Escape - New Cycle Trails
Roxburgh and Clutha Gold Trail - Weekly Newspaper Travel Feature. Circulation 70,042 with average readership of 194,000. Also published online - unique browsers 530,000+. Read More

Travel NZ Magazine - Alexandra Blossom Festival
Alexandra Blossom Festival event story, Around the Clock Race, Mardigras, Grand Procession and Saturday in the Park. Thunder Sunday and Garden Tour. Quarterly print magazine with integrated social media platform with major travel agencies. Read More

Travel NZ Magazine - Clutha River Cruises Heritage Cruise
Article on Clutha River Cruises Heritage Cruise from Alexandra to Doctors Point. Quarterly print magazine with integrated social media platform with major travel agencies. Read More
Central Otago - Our Regional Identity
Central Otago - Our Regional Identity 'A World of Difference' defines what is uniquely Central Otago as a place and a community. Read More

Central Otago NZ - Through Local Eyes
Central Otago NZ - Through Local Eyes Meet some unique and passionate Central Otago locals and be introduced to their favourite places and activities. Read More

Central Otago Food & Wine
Central Otago Food & Wine Central Otago is a place of sheer indulgence – whether it’s fine dining, a casual al-fresco lunch or café culture. You will be spoilt for choice when enjoying local fare and award winning wines at the great selection of cafés, restaurants, cellar doors and country pubs. Read More
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