Media Results 2016

TCO actively target media visits each year, hosting quality domestic and international media to increase the awareness of Central Otago by giving them the opportunity to directly experience a product or service during their stay. We also collaborate with Tourism New Zealand in their International Media Programme (TNZ IMP) which targets international media to produce motivating, accurate and inspirational coverage of New Zealand as a quality tourism destination and encouraging the 'interactive traveller' to visit.

See results of our media campaigns in the links below.
Planning
TV3 The Cafe - Roxburgh Gorge Trail / Clyde
Travel Reporter Debbie Griffiths experiences the history of the Roxburgh Gorge, cycles the trail and explores the heritage town of Clyde. Read More

TV3 The Cafe - Otago Central Rail Trail
Travel reporter Debbie Griffith experiences New Zealand's favourite Great Ride, The Otago Central Rail Trail, and visits award winning country hotels. Read More

TV3 The Cafe - Cromwell
Travel Reporter Debbie Griffiths explores postcard picture perfect Cromwell. Read More

NZ Herald - Millers Flat
Elisabeth Easther shares the best things to see and do in Millers Flat. Read More

On Yer Bike NZ - NZME
CentraL Otago's cycling highlights are showcased in this special cycling publication. Read More

NZ Herald Travel - St Bathans
Elisabeth Easther continues her series of Kia Ora columns - this time its a Q & A on the picturesque town of St Bathans. Read More

NZ Herald Travel - Wine and Food
NZ Herald Travel profiles the top food and drink spots in Central Otago Read More

Every day a different trail with Megan Gale - September 2015
The Tourism New Zealand Influence marketing campaign for Australia highlights the Otago Central Rail Trail. Read More

Tourism New Zealand - Mt Difficulty
Tourism New Zealand showcases the passionate people behind the Mt Difficutly brand and experience through its Internationa Media news. Read More

RV Travel Lifestyle - August 2016
Motorhomers Pete and Katch McIndoe explore the Lindis Pass. Turning off at Old Faithful Road they make their way to the Nine Mile Historic Reserve and the old Lindis Hotel Read More

Latitude - Jun/Jul 2016
Roy Sinclair spends time in Central Otago cycling the picturesque Roxburgh Gorge and Clutha Gold trails. Read More

North and South - Jun 2016
Mike White explores the Central Otago township of Millers Flat and meets some of the locals. Read More

New Zealand Herald - Kia Ora Tarras
Elisabeth Easther in her Around New Zealand column introduces Tarras. Read More

Chef Magazine - Issue 44
Chef Magazine introduces a story of the pioneers of the wine making industry. Their innovation, passion and determination. Read More

Heritage New Zealand - Winter 2016
The Heritage buildings of Ophir are celebrated in the Heritage New Zealand magazine. Read More

The Advertiser - Escape
The Otago Central Rail Trail is highlighted as one of the worlds top 7 trails to cycle. Read More

NZ Today - The Cobb & Co Route - Apr 2016
Writer Allan Dick travels the historic Cobb & Co route through Central Otago. In the same edition Sue French also highlights the 2016 Cavalcade - Take me to Teviot. Read More

Australian Geographic Outdoor - April 2016
An article headed hills and highlands briefly describes the experiences of cycling the Clutha Gold, Roxburgh Gorge and Otago Central Rail Trails. Read More

Meeting Newz - March 2016
This article highlights the new Subaru WRX Experience at Highlands Motorsport Park as a team building or corporate event Read More

NZ Life & Leisure - March 2016
Strike Gold in Central Otago - is a feature promoting the option of winning a 5 night spring revival escape in Central Otago Read More

The Great New Zealand Road Trip - NZME
The great New Zealand Road Trip feature publication showcases a selection of activities and locations to be enjoyed during Winter in Central Otago Read More

MotorHomes Caravans & Destinations - Feb 16
Creating Memories in Central Otago. A story about the places and things that leave lasting memories for travellers in motorhome friendly Central Otago. Read More

La Nacion - Turismo - November 2015
Central Otago is described as being the Patagonia of New Zealand in this South American publication. Read More

NZ Today - The Lindis, Feb 2016
Allan Dick drives the journey through the Lindis from Omarama to Tarras, describing the unique scenery along the way and with a stop at the historic Lindis Hotel site. Read More

Let's Travel
The Art Deco offerings in Ranfurly are profiled within this magazine for corporate and leisure travellers. Read More

The New Zealand Cycle Trail Guide - 2016
The 2016 edition of the AA traveller cycle trail guide introduces Central Otago's three great rides plus nearby destinations. Read More

Kia Ora Magazine - September 2015
The World Town Crier Tournament in Central Otago is highlighted as an upcoming event in the Kia Ora Inflight Magazine. Read More

Kiwi Trail Runner - Mt Difficulty Ascent
An article on the Mt Difficulty Ascent Marathon held in Bannockburn annually. Kiwi Trail Runner New Zealand's first and only dedicated trail running magazine. Read More

KiaOra Magazine - September 2015
Kia Ora Magazine prints publication for distribution on Air New Zealand Flights Read More

NZ Cycle Trail Guide - 100% Pure NZ
In this consumer publication produced by Tourism New Zealand - Central Otago's three great rides are introduced. The Otago Central Rail Trail is showcased as the feature trail. Read More

Go Travel New Zealand - Autumn 2015
Go Travel New Zealander is published quarterly and has an e-mag on Jetstar which fly 85,000 pax per day. Read More

Cuisine Wine Country 2015
Cuisine Wine Country is a guide to the best wines and wine experiences available in New Zealand. Read More

New Zealand Mountain Biker - Feb 2015
Local riders Dave Fearnely and Meagan Robertson introduce the new trails created by Mountain Bikers of Alexandra at Flat Top Hill near Alexandra. Read More
Central Otago - Our Regional Identity
Central Otago - Our Regional Identity 'A World of Difference' defines what is uniquely Central Otago as a place and a community. Read More

Central Otago NZ - Through Local Eyes
Central Otago NZ - Through Local Eyes Meet some unique and passionate Central Otago locals and be introduced to their favourite places and activities. Read More

Central Otago Food & Wine
Central Otago Food & Wine Central Otago is a place of sheer indulgence – whether it’s fine dining, a casual al-fresco lunch or café culture. You will be spoilt for choice when enjoying local fare and award winning wines at the great selection of cafés, restaurants, cellar doors and country pubs. Read More
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