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TCO News & Updates

Here you'll find regular news, updates, and event information from Tourism Central Otago

Are you in need of tourism and travel sector updates or want to access up to date information that will help support your business?  

Below you’ll find links to online business tools and advisory sites, plus updates on recent activity undertaken by Tourism Central Otago, and upcoming opportunities relevant to tourism in the Central Otago region.




Planning
North Island & Australian Campaign - Get involved...
Tourism Central Otago (TCO) are continuing with an active campaign targeting the Upper North Island and Australia promoting the regions strengths as a cycling and active holiday destination Read More

EAT.TASTE.CENTRAL Campaign Launch
Tourism Central Otago, in association with 30 local businesses, is launching a new food and wine campaign called EAT.TASTE.CENTRAL this Spring. Read More

i-SITE's keen to promote "Locals' Weekend".
The Central Otago i-SITEs are currently developing an idea to encourage and enable local residents and our 'neighbours' to experience Central Otago’s tourism products. Read More

PRE-SEASON “IT’S OUR BACKYARD TOURS"
Can you confidently introduce other activities and accommodation options that will encourage visitors to stay and play for longer in our region? Read More

EAT.TASTE.CENTRAL - Campaign Overview
This Spring Tourism Central Otago (TCO) will launch a new Food & Wine Campaign called EAT.TASTE.CENTRAL. Our aim is to increase awareness of the diverse wine, food and beverage options available throughout the region, plus drive visitation and spend in a traditional shoulder season. Read More

Grow your tourism business - marketing bootcamp
The quieter winter months are the perfect time to work on your business. Smartraining is running a 1 day ‘marketing bootcamp’ specifically for tourism businesses in Cromwell 7 June. Read More

Regional Business Partner Programme
The Regional Business Partners has been running in Central Otago for over six years. In this time, we have connected over 140 businesses with support and allocated over $120,000 of central government funding for business development training. The scheme has had particularly strong engagement from the tourism sector. Read More

Vote for NZ’s Favourite Places to Ride
Where is NZ's favourite place to ride? We think that it is right here in Central Otago. Read More

A Taste of Central Otago - Gertz Larder
Earlier this year TCO worked with local foodie Glenda Rogers of Gertz Larder and catering, developing a biscuit that represents Central Otago for use as a promotional gift. The flavours of sour cherries, thyme, almonds and raspberries are baked into little biscuits packed with colour and goodness. Read More

TRENZ 2017 - Where Tourism Connects
TRENZ is New Zealand’s biggest annual business-to-business travel and trade event. This week Tourism Central Otago and local businesses Trail Journeys, Wedderburn Cottages, Pitches Store and Bike It Now! are exhibiting at TRENZ in Auckland. Read More

TCO Operator Workshop - 30th May
Join us on Tuesday 30 May. We will review the season just gone, look at opportunities for the upcoming year and give an update on the tourism strategic review and what TCO’s been up to. We have secured an inspiring guest speaker on the subject of ‘using quality content to raise the profile of YOUR business.’ Read More

Central Otago on cover of AMB
TCO hosted Australian Mountain Bike Magazine on a whirlwind tour of Central Otago riding experiences in December. The first of four features was published in their February issue, and Central Otago even captured the cover image. Read More

Get Involved - North Island Marketing Activity
In the next three months TCO are attending three consumer events in the North Island as part of our North Island marketing activities. Read More

Central Otago Touring Route
Central Otago District Council has given the green light to the next stage of work required to establish a recognised touring route through Central Otago. Read More

A Dragon's Eye View
Have you seen Tourism New Zealand's footage on "A Dragon's Eye View of New Zealand yet? Just seven locations made the cut, including a clip on Central Otago. Read More

Media - TV3's 'The Cafe'
TCO hosted the presenter and crew from TV3's mid-morning show 'The Cafe' in late October. The three segments featured Cromwell, the Roxburgh Gorge Trail and Clyde and the Otago Central Rail Trail. They have now shown on air and received excellent viewer numbers via social media. Read More

DGiT - Domestic Growth Insight Tool
Tourism Industry Aotearoa (TIA) have launched a free, practical and simple-to-use online tool designed for tourism operators and Regional Tourism Organisations. You'll find a link to DGiT in the TCO Resources section of centralotagonz.com. This area also has links to information from MBIE, including the Regional Tourism Estimates. Read More

TCO, General Manager
Glenys Coughlan has been appointed General Manager Tourism Central Otago (TCO). With a wealth of international, national and regional tourism and marketing experience, Glenys brings a fresh approach to tourism in Central Otago. Read More

Digital Workshops - TripAdvisor
Tourism Central Otago will be running a series of digital workshops focussed on TripAdvisor at the end of the month and start of December. Workshops will be held in Alexandra, Cromwell, Ranfurly and Roxburgh. Read More

‘Through Local Eyes’ – New online promotion from Tourism Central Otago
A new online video project to capture local personalities sharing their knowledge and love of Central Otago has been launched by Tourism Central Otago (TCO). Read More
Central Otago - Our Regional Identity
Central Otago - Our Regional Identity 'A World of Difference' defines what is uniquely Central Otago as a place and a community. Read More

Central Otago NZ - Through Local Eyes
Central Otago NZ - Through Local Eyes Meet some unique and passionate Central Otago locals and be introduced to their favourite places and activities. Read More

Central Otago Food & Wine
Central Otago Food & Wine Central Otago is a place of sheer indulgence – whether it’s fine dining, a casual al-fresco lunch or café culture. You will be spoilt for choice when enjoying local fare and award winning wines at the great selection of cafés, restaurants, cellar doors and country pubs. Read More
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