Strategies & Reports

TCO has access to a number of strategies and research reports including the Central Otago Tourism Strategy, Otago Central Rail Trail Economic Impact Research, Central Otago Economic and Business Development Strategy and latest tourism statistics.


Towards Better Tourism Outcomes for Central Otago

Towards Better Tourism Outcomes for Central Otago builds from Central Otago’s Tourism Strategy of 2008 – 2013. The document provides a snap-shot in time of Central Otago’s tourism industry, including the changes that have taken place within the industry over the past five years, both nationally and globally, and the impact that these have had on the region. It then identifies opportunities within industry sectors and across the region as a whole to sustainably grow and develop the region as a visitor destination, through to 2019 and beyond.

View the full PDF of the Towards Better Tourism for Central Otago 2014-2019


Central Otago Economic and Business Development Strategy

Central Otago Economic and Business Development Strategy 2013-2016 focuses on issues that impact the economic and social well-being of the Central Otago community. The strategy outlines key actions over the next few years to address these issues. 

View the full PDF of the Central Otago Economic and Business Development Strategy 2013-2016.
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Tourism 2025

Tourism 2025 is a framework to unite New Zealand’s large and diverse tourism industry and ignite strong, aspirational economic growth.

www.tourism2025.org.nz

Planning
Marketing Portfolio
Our marketing portfolio outlines the ways in which your business can benefit from focused marketing and be part of the regional Central Otago tourism experience. Read More

Brochures & Publications
There is a range of material available to help you plan and celebrate your visit to Central Otago. Order your copy of the Central Otago Visitor Guide, Otago Central Rail Trail Brochure, Central Otago Wine Map, Essence of Central booklet or current Product Directory online today. Read More
Central Otago - Our Regional Identity
Central Otago - Our Regional Identity 'A World of Difference' defines what is uniquely Central Otago as a place and a community. Read More

Central Otago NZ - Through Local Eyes
Central Otago NZ - Through Local Eyes Meet some unique and passionate Central Otago locals and be introduced to their favourite places and activities. Read More

Central Otago Food & Wine
Central Otago Food & Wine Central Otago is a place of sheer indulgence – whether it’s fine dining, a casual al-fresco lunch or café culture. You will be spoilt for choice when enjoying local fare and award winning wines at the great selection of cafés, restaurants, cellar doors and country pubs. Read More
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