Digital & Social Media Marketing

Tourism Central Otago develops quality content for the online market that reflects the unique attributes of Central Otago. We promote tourism experiences and events through a range of online channels, develop content partnerships with leading platforms and run special promotions as part of our marketing campaigns.

Digital Campaign Activity

TCO create specific campaigns for the online market that work in conjunction in with other seasonal campaign activities and with external businesses and websites including Tourism New Zealand. This digital activity encourages consumer engagement and awareness of the unique experiences, locations and products in Central Otago and directly promotes local business where possible.

An example of this is the #summerincentral social media photography campaign run through December 2015 and January 2016 - view the campaign here

Social Media Channels

Our Social Media pages encourage consumer engagement that converts to increased visitor awareness of the unique experiences, locations and products in Central Otago.

We encourage local businesses to engage and share your social activity on our social media accounts. We invite you to like, follow and engage with our pages. View and share content with our pages to increase awareness of your business, or email images/updates for consideration to post.

Use our regional hashtags when sharing on your own Social Media to increase the regions impact #centralotagonz #cyclecentralotago #tastecentralotago

www.facebook.com/CentralOtagoNZ  
www.twitter.com/CentralOtago_NZ
www.pinterest.com/CentralOtago
www.youtube.com/CentralOtagoNZ
www.instagram.com/CentralOtagoNZ
www.googleplus.com/+CentralOtagoNZ

If you have any questions about our online activity please contact:

Anthony Longman

Digital / Social Media Marketing
E: anthony.longman@codc.govt.nz
T: 03 440 0682 M: 021 721 770

Planning
Marketing Portfolio
Our marketing portfolio outlines the ways in which your business can benefit from focused marketing and be part of the regional Central Otago tourism experience. Read More

Brochures & Publications
There is a range of material available to help you plan and celebrate your visit to Central Otago. Order your copy of the Central Otago Visitor Guide, Otago Central Rail Trail Brochure, Central Otago Wine Map, Essence of Central booklet or current Product Directory online today. Read More
Central Otago - Our Regional Identity
Central Otago - Our Regional Identity 'A World of Difference' defines what is uniquely Central Otago as a place and a community. Read More

Central Otago NZ - Through Local Eyes
Central Otago NZ - Through Local Eyes Meet some unique and passionate Central Otago locals and be introduced to their favourite places and activities. Read More

Central Otago Food & Wine
Central Otago Food & Wine Central Otago is a place of sheer indulgence – whether it’s fine dining, a casual al-fresco lunch or café culture. You will be spoilt for choice when enjoying local fare and award winning wines at the great selection of cafés, restaurants, cellar doors and country pubs. Read More
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