Tourism Central Otago can provide generic marketing resources, promotional material, itinerary ideas and educational information to accredited industry and media personnel.
Tourism Industry Aotearoa (TIA) have launched an exciting new online tool designed for tourism operators and Regional Tourism Organisations (RTOs). It is free, practical and simple to use. It aims to accelerate growth in New Zealand’s domestic tourism sector and encourage Kiwi travellers to visit more regions year round.
DGiT will help you identify which Kiwi travellers to target, when they want to visit, their motivation for travel, what else they want to do and their preferred type of accommodation. DGiT will also suggest the best way to market to your target audience.
Backed by robust insight, including a survey of 6000 New Zealanders’ on their leisure travel habits, DGiT will become a vital resource. Before you start using DGiT, we recommend you watch the 5-minute video to find out how to get the most out of this new tool.
You will soon discover that DGiT is very easy to use with filters to help you find the right connections to reach YOUR customers. Domestic visitors are a key market for Central Otago so set some time aside to get to know DGiT!
MBIE collect, analyse and publish tourism data, such as international visitor expenditure, and evaluate the effectiveness of government initiatives that impact on tourism.
Through MBIE you can access research and data compiled by the Ministry of Business, Innovation and Employment, Statistics New Zealand and others.
This section includes a wide range of information on domestic and international tourism, and the economic impacts of tourism. In particular, this section incorporates the popular ‘Core Tourism Dataset’.
MBIE Tourism Research & Data
MBIE Key Tourism Statistics
Tourism New Zealand (TNZ) is the organisation responsible for marketing New Zealand to the world as a visitor destination. Through its 100% Pure New Zealand campaign, TNZ takes New Zealand’s story to consumers, the travel trade and the global media, while working with the industry here in New Zealand to ensure it delivers on the promises made through the campaign. As well as marketing to consumers, TNZ offers a trade training, marketing and media programme designed to ensure that those who sell New Zealand have the knowledge and understanding to do so well. Where applicable, TCO partners with TNZ on its initiatives and marketing opportunities.
Tourism Industry Aotearoa (TIA) is the largest representative body of tourism operators in New Zealand. It is a membership-based and private sector trade organisation from small operators through to large companies, who collectively make up 85% of the country’s tourism turnover.
TIA offers marketing opportunities, advice, expertise, research, industry insight and political lobbying on behalf of members. TCO is a member of the Tourism Industry Aotearoa and encourages local businesses to become members too.