Strategies & Reports

TCO has access to a number of strategies and research reports including the Central Otago Tourism Strategy, Otago Central Rail Trail Economic Impact Research, Central Otago Economic and Business Development Strategy and latest tourism statistics.

Towards Better Tourism Outcomes for Central Otago

Towards Better Tourism Outcomes for Central Otago builds from Central Otago’s Tourism Strategy of 2008 – 2013. The document provides a snap-shot in time of Central Otago’s tourism industry, including the changes that have taken place within the industry over the past five years, both nationally and globally, and the impact that these have had on the region. It then identifies opportunities within industry sectors and across the region as a whole to sustainably grow and develop the region as a visitor destination, through to 2019 and beyond.

Central Otago Tourism Strategy 2018 - 2028

Tourism 2025

Tourism 2025 is a framework to unite New Zealand’s large and diverse tourism industry and ignite strong, aspirational economic growth.

Marketing Portfolio
Our marketing portfolio outlines the ways in which your business can benefit from focused marketing and be part of the regional Central Otago tourism experience. Read More

Brochures & Publications
There is a range of material available to help you plan and celebrate your visit to Central Otago. Order your copy of the Central Otago Visitor Guide, Otago Central Rail Trail Brochure, Central Otago Wine Map, Essence of Central booklet or current Product Directory online today. Read More
Our Regional Identity - A World of Difference
Our Regional Identity - A World of Difference 'A World of Difference' defines what is uniquely Central Otago as a place and a community. Read More

Central Otago NZ - Through Local Eyes
Central Otago NZ - Through Local Eyes Meet some unique and passionate Central Otago locals and be introduced to their favourite places and activities. Read More

Food & Wine
Food & Wine Central Otago is a place of sheer indulgence – whether it’s fine dining, a casual al-fresco lunch or café culture. You will be spoilt for choice when enjoying local fare and award winning wines at the great selection of cafés, restaurants, cellar doors and country pubs. Read More
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