Brochures & Publications

TCO produce a range of marketing resources and promotional material for businesses and visitors to the region


The Visitor Guide is the official guide to the Central Otago region with comprehensive information, imagery and maps designed to encourage visitors to stay longer and do more.

The guide highlights the key Central Otago visitor experiences with business advertising to showcase the range of product and experiences on offer.

Distribution of the guide includes a focus on ‘gateway’ locations and it is distributed nationally through the i-SITE network and major distribution channels. The guide is the key publication distributed at all consumer and/or campaign events TCO attends, and is also provided to conference and event organisers on request. New Zealand based travel companies and inbound tour operators also request volumes of this guide for inclusion in their client travel wallets.

55,000 copies are printed and distributed annually.

Visitor Guide Prospectus
Visitor Guide Booking Form

2016/17 Central Otago Visitor Guide

The process for updating the Central Otago Visitor Guide for the 2016/17 edition will begin in May.  Existing advertisers will have the first right of renewal for their advertisements, so now is a good time to review your advert and have a think about any changes you may like to make.

If you are not an existing advertiser and wish to be on our waitlist, please let Ali Mason know as soon as possible.  Advertising opportunities will be opened up to new advertisers in June provided there is space available.


This is a DLE brochure on cycling in Central Otago. The brochure is a high level emotive booklet, image heavy with a selection of the region’s key cycle trails introduced.

It is designed to get people to seek out the website for more information and is distributed nationally through the i-SITE network and other cycling based outlets. New Zealand based travel companies and international travel trade also request this brochure for inclusion in client travel wallets.

30,000 copies are printed.


This is a high quality pictorial overview of the Central Otago region – perfect to give to clients or guests. These are available at the Central Otago Visitor Centres or for orders greater than 50, contact us.


There is a selection of Central Otago branded material available including ‘pull up’ in-stands, a large 4m x 3m in-stand, choice of photo backdrops for indoor use,

3m teardrop banners for in/outdoors and street flags.

These display resources are available for businesses to loan or use in their sales efforts. These are designed to help promote Central Otago and its attractions to prospective customers. There is a booking system in place for our collection of collateral. These items can be borrowed at no charge and are ideal for utilising at conferences and events.


Otago Central Rail Trail Map

An informative map and guide to New Zealand’s first rail trail, a 150km gravel-surface pathway following the old Otago Central Railway from Middlemarch to Clyde. The Rail Trail can be cycled, walked or ridden in either direction, in its entirety or as short distances. DLE size, opening up to A2 size. This map is produced by the Otago Central Rail Trail Trust.

Clutha Gold Trail and Roxburgh Gorge Trail Maps

A double sided A2 map featuring the Clutha Gold Trail and Roxburgh Gorge Trails part of the New Zealand Cycle Trails network. This map is produced by the Combined Clutha Trails Trust.   

Central Otago Wine Map

Although small, Central Otago is a rapidly developing wine growing region, with an international reputation for Pinot Noir. A guide and map to wineries and vineyards in Central Otago is produced in DLE size, opening up to A2 size, by the Central Otago Winegrowers Association.

Central Otago Poster

A1 size pictorial poster of Central Otago.
Marketing Portfolio
Our marketing portfolio outlines the ways in which your business can benefit from focused marketing and be part of the regional Central Otago tourism experience. Read More

Brochures & Publications
There is a range of material available to help you plan and celebrate your visit to Central Otago. Order your copy of the Central Otago Visitor Guide, Otago Central Rail Trail Brochure, Central Otago Wine Map, Essence of Central booklet or current Product Directory online today. Read More
Our Regional Identity - A World of Difference
Our Regional Identity - A World of Difference 'A World of Difference' defines what is uniquely Central Otago as a place and a community. Read More

Central Otago NZ - Through Local Eyes
Central Otago NZ - Through Local Eyes Meet some unique and passionate Central Otago locals and be introduced to their favourite places and activities. Read More

Food & Wine
Food & Wine Central Otago is a place of sheer indulgence – whether it’s fine dining, a casual al-fresco lunch or café culture. You will be spoilt for choice when enjoying local fare and award winning wines at the great selection of cafés, restaurants, cellar doors and country pubs. Read More
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