IBO Workshop – Auckland 2016
TCO attended the Regional Tourism Organisation (RTO) Workshop in Auckland 13-15 April. This workshop is held annually pre TRENZ and provides an opportunity for RTO’s to meet with New Zealand Inbound Tour Operators (IBO’s) senior product buyers and reservations staff. TCO held 53 appointments and those we met with showed strong interest in understanding accommodation options available in our region, alternative driving routes from Queenstown to Dunedin and images for their marketing.
TRENZ - Rotorua 2016
TCO attended TRENZ in Rotorua from 10 to 13 May 2016. Over the four days there were 48 business meetings with travel buyers and wholesalers from major and emerging international visitor markets and New Zealand based inbound operators. Approximately one third of those we met with were new buyers – or had returned after a number of years.
Many buyers were requesting images and itinerary options for Central Otago and TCO have developed a trade-only set of images available via login and download from our image library. Sample itineraries have been developed and supplied as requested.
Buyers were attracted by the fact Central Otago offered a range of quality accommodation many showcasing our heritage, a range of ways to enjoy cycling especially for the international visitor who is time-poor and of course, our renowned wine and food. Buyers’ were also looking for a less crowded experience for their clients and want to work with experienced tourism operators who can offer authentic quality service all year round. In particular, their clients want to meet and engage directly with New Zealanders.
Lower South Island IBO Workshop – Auckland 2016
In August, TCO, Bike it Now and Highlands attended a Lower South Island Workshop for 50 Inbound Tour Operators (IBOs), organised by Enterprise Dunedin. There were 27 Operators/RTOs in attendance from Dunedin, Waitaki, Fiordland, Southland and Central Otago.
TCO was able to reconnect with a number of IBOs who had attended RTONZ in April. This provided an opportunity to discuss activities and accommodation in more detail and deliver greater understanding about Central Otago. Many IBOs wanted detail on activities in and around the Cromwell Basin and spent time discussing the range available.
IBOs organising tours for New Zealanders and Australians were interested in developing itineraries to explore our Heritage Precincts and townships. Approximately one third of those met with represented visitor markets from South East Asia and China.